From lab to market
Substantiate your claims and understand your products better
We conduct quantitative and qualitative studies to grant you insights into your product’s effectiveness and its perception among your customers.
Quantitative Studies
- Cosmetic acceptability
- Cosmetic efficacy
- Sensory study
- Formula validation
- Packaging evaluation
- Use test
Qualitative Studies
- Claim validation & creation
- 1-on-1 interviews
- Focus group
- Exploratory study
- Concept testing
- Packaging test
The panel
Meet the proprietary panel powering our research
5 000 testers in Singapore (2 million worldwide)
Aged between 18-70
Multi-ethnic: Chinese, Indian, Malay…
160 + data per consumer, such as:
GenderAgeComplexionEthnicitySkin typeSkin sensitivitySkin concernsConsumer behaviourAnd many more…
Introducing
The Tolerance Database
All our studies’ results (19.000 for Singapore only) are automatically recorded in our database, granting our clients exclusive insights into their product’s positioning among a particular product range in terms of:
Overall evaluation markType of discomfortType of intoleranceDiscomfort & intolerance influence over the overall evaluationPercentage of dropoutReasons behind dropoutsAnd many more…
Substantiate your marketing claims
