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A new category of skincare is turning into a phenomenom. Made up of natural ingredients, it is causing a rapid shift in mind-sets. Dubbed CLEAN skincare, let’s explore what makes this new trend so relevant today.

1 – More educated choices!

With scientific studies and product reviews made increasingly available on the internet, consumers are now more than ever willing to educate themselves on products they use on a daily basis.

Understanding their favourite cosmetics’ composition and the consequences they may have on their bodies is now an integral part of their decision-making.

2 – Chemicals are a no-go!

Clean skincare products are said to NOT contain any sort of aggressive ingredients and synthetic chemicals, such as:

  • Artificial colours
  • Silicones
  • Sodium lauryl sulphate (SLS)
  • Phthalates
  • Parabens 

Clean skincare also encompasses those cruelty-free products.

So next time you’re shopping online or at Sephora, make sure to look at the ingredients list!

3 – Millenials lead the way!

Millennials are at the forefront of this seismic change. They make up around 30% of the world’s population and are arguably the most concerned generation when it comes to protecting and ensuring their well-being, as well as that of the planet.

In recent years, the search for wellness has become increasingly important in their lives, helped by the unlimited availability of information on diets and products promoting good health.


This preference has caused an increase in skincare brands aligning themselves as clean skincare. In Singapore, new brands follow this disruptive trend, such as Sigi Skin, and Oasis Skin. So why not give them a try?